Preparing the canvas…

TEJ BESETTI · SENIOR PRODUCT DESIGNER

I take products from research notes, first sketch or a blank Figma to shipped code.

Six years in B2B SaaS, fintech and medtech. I test ideas with real users before they ship, and I prototype in code. I built this site, too.

By the numbers
6+Years designing
4Companies
3Domains
Career
FintechMedtechB2B SaaS · now
Onboarding, growth and a design system
Domains
B2B SaaSOnboarding and design systems
Expertise
01Product DesignFintech
02Design SystemsB2B SaaS
03UX ResearchMedtech
040 → 1 ShippingB2B SaaS
05Brand & VisualFintech
Shipped for
Process

How I work

Every project starts broken. Watch eight steps fix it.

See the case studies ↓
  1. Who is this for, what is the business trying to move, and what happens if nobody builds it. I write the problem down before I open a canvas. Problem brief, Success metric
  2. Interviews, session recordings, support tickets and analytics. I look for the workaround people already invented. Insight cards, Journey gaps
  3. I map five or six products against the same tasks. The pattern everyone copies is a default. The thing nobody does is an opening. Feature matrix, Opportunity gaps
  4. Insights become principles, scope and a bet I can test. Everything after this either supports the bet or gets cut. Principles, Scope, Hypothesis
  5. Low-fidelity flows and layouts to argue about structure before anyone argues about colour. Flows, Lo-fi screens
  6. I walk PMs and engineers through the flow and trade scope against effort, data and edge cases while changes are still cheap. Agreed scope, Tech notes, Edge-case list
  7. Hi-fi screens, components, every state, motion and specs. Developers get a file they can build from without guessing. Final UI, Component specs, Handoff
  8. Usability tests, experiments and metrics feed straight back into context. The frame is never finished, it is versioned. Test findings, v2 backlog
MeUsersPM + Engineering
Selected work

Products I've shaped end-to-end

B2B SaaS
01 — 2025

Cartio

A 0→1 rent-or-lease app, validated in early testing

One duration-led flow instead of separate rent and lease products: intent captured once, 3 steps to a full cost breakdown, one reusable profile. Validated in early user testing; the company is VC-backed.

  • PlatformiOS
  • RoleProduct design
  • DomainMobility
  • Stagezero to one
Read Full Story
B2B SaaS
02 — 2025

Zonepulse

A hospital AI dashboard where the data decided what shipped

One command view for patient flow, staffing and compliance. Department heads tested two versions of AI Insights: written summaries weren't enough, so the capacity simulation shipped.

  • PlatformWeb dashboard
  • RoleUX design
  • DomainHealthcare
  • FocusAI, data-led
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Fintech
03 — 2025

Crumbs

A client's round-up investing app, redesigned and shipped

A purchase rounds up, 12.50 becomes 13, and an algorithm invests the change. I redesigned the app for a client alongside my full-time job and it shipped. The redesign led to more sign-ups and helped the client raise more funding.

  • PlatformiOS
  • RoleProduct design
  • DomainFintech
  • Stageversion 1 to version 2
Read Full Story
Work experiences

I've shipped across

B2B SaaS platform

Senior UX Designer
Present
Sep 2023 — PresentStockholm · Hybrid

Redesigned the login flow, cutting support load while lifting successful sign-ins, conversions and retention. Shipped growth-focused features and built a scalable design system that made the product more consistent and sped up cross-team work.

Domains

Shipped across three.

B2B SaaSFintechMedtech
2021 — 2023

Knightec

UX Consultant

Restructured the information architecture of a large internal enterprise platform for clarity and consistency, ran A/B tests that raised engagement on Telia's monitoring platform, and designed an operating-room table interface end to end.

2020 — 2021

Intellect Design Arena

UX/UI Designer

Streamlined a major Singaporean bank's mobile payment flow, cutting time to complete and lifting conversion, and built a branded, reusable design system to accelerate future work.

2019 — 2020

Electrolux

Product Designer

Ran a UX gap analysis on the Fabric Care experience and shipped improvements plus new mobile features that raised adoption and engagement across core journeys.

Available 2026

Let's connect.

© 2026 Tej Besetti · Based in Stockholm, Sweden
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