Cartio
Rebuilt the compare-and-decide flow around real buyer questions — fewer drop-offs, more completed sign-ups.

Currently a product designer crafting 0→1 SaaS products, design systems and B2B experiences — turning ambiguous problems into shipped, measurable work.
I design & ship — mostly 0→1. Scroll to spin through my work, how I work, and the kit I use.
Rebuilt the compare-and-decide flow around real buyer questions — fewer drop-offs, more completed sign-ups.

Capacity, staffing and AI risk summaries in a single glanceable dashboard that helps leaders plan ahead.

Faster first-run setup, progress legible at a glance, and habit loops that improve early retention.

Shared goals and streaks, A/B tested against a solo baseline — measured impact on engagement.

More than six years of experience building thoughtful digital experiences that scale.
Hybrid
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Hybrid
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Hybrid
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Work
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
Work
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
Work
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
Work
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
Work
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
Work
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
Work
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
Work
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
Work
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.