Preparing the canvas…0%
By the numbers
6+Years designing
20+Products shipped
4Industries
Expertise
01Product Design
02Design Systems
03UX Research
040 → 1 Shipping
05Brand & Visual
I design & ship Based in Stockholm, Sweden

Currently a product designer crafting 0→1 SaaS products, design systems and B2B experiences — turning ambiguous problems into shipped, measurable work.

Shipped at
KnightecKnightecKnightec
01About Me

I’m Tej.

Product DesignerBased in Stockholm

I design & ship — mostly 0→1. Scroll to spin through my work, how I work, and the kit I use.

Current token usage519,171,569
Selected work

Products I've shaped end-to-end

iOS · Mobility01 — 2025

Cartio

The rent-or-lease decision, made in one flow

Rebuilt the compare-and-decide flow around real buyer questions — fewer drop-offs, more completed sign-ups.

Product design0 → 1Mobility
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Cartio
Web dashboard · AI Healthcare02 — 2025

Zonepulse

Fragmented hospital data, one real-time view

Capacity, staffing and AI risk summaries in a single glanceable dashboard that helps leaders plan ahead.

UX designHealthcareAI
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Zonepulse
iOS · Fintech03 — 2025

Crumbs

Micro-savings people actually keep up

Faster first-run setup, progress legible at a glance, and habit loops that improve early retention.

Product designFintechiOS
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Crumbs
iOS · A/B Testing04 — 2022

Savely

Saving together beats saving alone

Shared goals and streaks, A/B tested against a solo baseline — measured impact on engagement.

UX researchFintechA/B testing
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Savely
03 — Experience

Work experiences

More than six years of experience building thoughtful digital experiences that scale.

Sep 2023 – Present

Hybrid

Ctrlprint, Senior UX Designer.

I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.

Sep 2023 – Present

Hybrid

Ctrlprint, Senior UX Designer.

I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.

Sep 2023 – Present

Hybrid

Ctrlprint, Senior UX Designer.

I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.

2021-2023

Work

Knightec, UX Consultant

I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.

2021-2023

Work

Knightec, UX Consultant

I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.

2021-2023

Work

Knightec, UX Consultant

I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.

2020-2021

Work

Intellect Design Arena, UX/UI Designer

Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.

2020-2021

Work

Intellect Design Arena, UX/UI Designer

Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.

2020-2021

Work

Intellect Design Arena, UX/UI Designer

Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.

2019-2020

Work

Electrolux, Product Designer.

I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.

2019-2020

Work

Electrolux, Product Designer.

I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.

2019-2020

Work

Electrolux, Product Designer.

I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.

Available 2026

Let's connect.

© 2026 Tej Besetti · Based in Stockholm, Sweden