iOS · Mobility01 — 2025
Cartio
The rent-or-lease decision, made in one flow
Rebuilt the compare-and-decide flow around real buyer questions — fewer drop-offs, more completed sign-ups.
Product design0 → 1Mobility
TEJ KIRAN BESETTI
Product
Designer
Turning complexity into clarity - 6+ years of product design experience, Stockholm.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
end-to-end product design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
HMI Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
AI Based Prototyping
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Design Systems
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
By the numbers
6+Years designing
20+Products shipped
4Industries
Expertise
01Product Design
02Design Systems
03UX Research
040 → 1 Shipping
05Brand & Visual
I Design and ship Stockholm, Sweden
Currently a product designer crafting 0→1 SaaS products, design systems and B2B experiences — turning ambiguous problems into shipped, measurable work.
Scania
Telia
Electrolux
Knightec
CtrlprintAbout
About me.
Now playing01 / 03
About
My Work
How I work
Tools
TEJ BESETTI · PRODUCT DESIGNER · STOCKHOLM ·
Selected work
Products I've shaped end-to-end
Web dashboard · AI Healthcare02 — 2025
Zonepulse
Fragmented hospital data, one real-time view
Capacity, staffing and AI risk summaries in a single glanceable dashboard that helps leaders plan ahead.
UX designHealthcareAI
iOS · Fintech03 — 2025
Crumbs
Micro-savings people actually keep up
Faster first-run setup, progress legible at a glance, and habit loops that improve early retention.
Product designFintechiOS
iOS · A/B Testing04 — 2022
Savely
Saving together beats saving alone
Shared goals and streaks, A/B tested against a solo baseline — measured impact on engagement.
UX researchFintechA/B testing
03 — Experience
Work experiences
More than six years of experience building thoughtful digital experiences that scale.
Sep 2023 – Present
Hybrid
Ctrlprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Sep 2023 – Present
Hybrid
Ctrlprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
Sep 2023 – Present
Hybrid
Ctrlprint, Senior UX Designer.
I redesigned the login and onboarding flows, significantly reducing support load while increasing successful sign-ins, conversions, and user retention. I also delivered growth-focused features and built a scalable design system that improved product consistency and accelerated cross-team development.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2021-2023
Work
Knightec, UX Consultant
I improved Scania’s internal web platform by making it easier to use and more visually consistent, which helped teams engage with it more effectively. At Telia, I ran A/B tests on their monitoring platform and increased user engagement by simplifying key workflows. I also designed an operating-room table interface from start to finish, making it easier and more efficient for medical staff to use during procedures.
2020-2021
Work
Intellect Design Arena, UX/UI Designer
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2020-2021
Work
Intellect Design Arena, UX/UI Designer
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2020-2021
Work
Intellect Design Arena, UX/UI Designer
Optimised a major Singaporean bank’s mobile payment and onboarding flow, reducing onboarding time and increasing customer conversion. Built a scalable design system with clear branding and reusable components to accelerate future development and ensure visual consistency.
2019-2020
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
2019-2020
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.
2019-2020
Work
Electrolux, Product Designer.
I improved the Electrolux Fabric Care digital experience by running a UX gap analysis and implementing enhancements that increased adoption and reduced friction in core journeys. I also designed new mobile app features that led to higher customer satisfaction and stronger engagement.