Crumbs addresses the challenge by automatically investing small amounts of your money into a diversified portfolio using its proprietary AI. We’re excited to help young people effortlessly turn everyday purchases, like a cup of coffee, into meaningful contributions toward their larger financial goals—unconsciously and without stress
- The MVP Version generated significant interest
- Free‑to‑paid conversions increased by 3 pp (from 4% to 7%)
-
.avif)
.avif)
As a result of our research, we gathered three key insights that we used to guide the project:
We conducted interviews, surveys and online research to develop our understanding of out potential customers base.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
80% of participants responded in the affirmative.
As a result of our research, we gathered three key insights that we used to guide the project:
Make small mean meaningful: Many users are not sure what a micro-deposit is. It feels like extra work I don’t understand. In order to reduce drop-off the finance terms were explained with plain language (“We’ll make two small test deposits—then confirm the amounts”)
Motivation is driven by rewards: Millennials are very stressed towards financial savings and how to invest with a lot of apprehension towards how to structure their savings. Users felt micro‑investments (round‑ups of a few cents) wouldn’t “move the needle” on their savings goals
Finanical jargon feels intimidating: Half of millennials found terms like “asset allocation” or “ETF” confusing, causing them to abandon the app before completing onboarding.
More Control & Flexibility: Participants were wary of fully automated savings, fearing they might overdraft if their balance dipped unexpectedly.
The primary objectives of the Crumbs team are to organise these recommendations and make them as stress-free as possible. As illustrated in the graphic, key features currently on the market include robo-investments, spare change contributions, and regular deposits.
Carefully structured to provide an intuitive user journey, balancing educational content, interactive features, and community engagement.
Early wireframes led to interactive prototypes, which were tested and iterated on. This phase was crucial for refining user flows and interface elements.
Focused on creating a visually appealing and emotionally engaging experience. The design incorporated nature-inspired themes, intuitive icons, and an easy-to-navigate layout.
Special attention was given to making the app accessible to all users, including those with disabilities. Features like screen reader compatibility, color blindness modes, and scalable text were included.
As a sole designer, I created the designs for both the mobile app and the website for Crumbs. The main product for crumbs is the mobile app, and the website that was built was mainly intended for the purpose of marketing and advertising what Crumbs, as a company, gives value to.When rolling out all the screens, careful attention was paid so that the color hierarchies were respected. White space was used generously to keep the layouts uncluttered and to balance out the vibrancy.
Post-launch, we closely monitored user engagement and app performance. The app quickly gained popularity, evidenced by its download numbers and active user rates. However, our journey didn't stop at launch. We continually collected user feedback, leading to several updates that improved user experience and expanded app functionalities.
The journey of the Greentech App, from its inception to becoming a pivotal tool in the hands of environmentally conscious users, exemplifies the impact of user-centered design and agile development practices. It has evolved from a simple app into a platform that fosters a community deeply invested in sustainability. The Greentech App is more than just a product; it's a testament to how technology can be harnessed to drive positive change and promote a more sustainable way of living.